It is a type of eyebrow architecture. It is all about creating the best shape for each face – a totally bespoke approach for each client.

The process is very precise thanks to the tool that is used which is effectively like a pen with the nib being a sloped blade with 10-12 little needles at the end – needles that don’t penetrate the skin but just delicately scratch the surface, much like a paper cut.

The needle very finely implants featherweight strokes with a medical grade pigment on the epidermis layer for the skin, creating fine, realistic and natural hair strokes.